Established in 1997, Its Not Paint has become North Alabama?s powder coating headquarters. Its Not Paint knew many years ago that powder coating would become the industry standard and over the last decade, it has. The tremendous increase in demand for an environmentally friendly, durable product finish has resulted in our ability to offer the highest quality powder finishes available. We guarantee that we can find the perfect powder coating to meet your needs. We are pleased with our success and continued growth in this field. We are always looking for new ways to offer our unique services to consumers, just like you. Its Not Paint has the experience, products and expertise to meet all of your powder coating needs.